Online networking for beginners

Social media sites are now everywhere and while the large ones(digg, facebook, myspace, ibibo) have huge fan following there are those that cater to niche groups of people. The key to utilizing social media websites for your benefit is to interact in these sites. Many people tend to ignore these websites in their online marketing/branding strategy and could not be more wrong. Social websites are today developing much like online forums and online interaction points and can be a key to improving your business visibility. Some mistakes that people make are:

1. I don’t sell online. So why bother about social media?
This is a wildly inaccurate belief with many people. You can be a carpenter or be selling table lamps. There is surely a website that either caters to your niche or has a sub-category that fits your business. With many people now starting to use the internet as a starting point of their search for a product or services it only makes sense to have an online website or a blog that is visible to those who may be searching just for you!

2. I need to be a technical wiz right?
Nothing could be further from the truth. Social media sites are developed for easy access for all. If you can use a computer and browse the internet then submitting your site link to social media sites and interacting there is hardly a difficult proposition.

3. Submit a link to the site and then wait
Wrong! Social sites are what their name suggests them to be – social. Its not an ad site where you place a link and then go to sleep. Its a place where you share your opinions, join like minded groups, give comments on other posts and so on. A number of people will only get to know about you (and incidentally about your products and services) when they see your name in the people who have commented on their posts. If your comments are “juicy” then people will look up your profile, the stories that you share and ofcourse your website, blog, services and products.

4. Hey I don’t have time
While entirely true for a lot of people, the power of the internet has made it much easier to work around this problem. Social media sites will require time to do the registrations, click on all the confirmation links and then remembering the passwords, the links you have submitted etc. However, you can easily hire an online internet helper to help you out with the task. Thanks to offshore outsourcing to places like India, Pakistan, China and Philippines this is today much easier and cheaper to do than ever before.

Social networking is here to stay. Its best to participate and benefit from it. So take the plunge and work on it for a while. Don’t consider it work. Enjoy it 🙂